If obtaining customers to see your site is the initial obstacle, getting the customer to look about is the second. Your web developer Newcastle, design, and content may be the difference between a sale and losing a customer to the trunk button. Whether you want to construct a web site from scratch or considering upgrading a current website, here’s a list of five layout no-no’s that are certain to push the majority of your customers off.
1) Flash Introductions
Along with being horrendous for search engine optimisation, contemporary net crawlers despise the Flash introduction. Intro animations are largely (and thus predicted to be) a barrier between a customer and also the information for which is hunting. Even if your debut includes relevant information or provides a jump button, then garbage the Flash!
Flash cartoons can be a handy tool, but if your product or service is best described having an abysmal medium. If you understand your cartoon helps educate your customer on your product or service, connect to it on your home page, however prevent needing a customer to see or listen before continuing to another page.
2) Automatic Sound or Videos
If you must have a movie on your own homepage, be certain that the customer is provided the choice to look at or listen to. NEVER have the audio or movie play even in the event that you’ve got a “turn away ” button at plain sight. In my view, all these are the two most typical violations of netiquette (that’s manners for the internet) and will send your customers looking for the back, not the button!
3) Stock Photography
We’ve seen the image of the grinning telephone operator awaiting take our phone, but she sticks out like a sore thumb on a little company ‘ web site. Simply place: stock photography is cold and impersonal, not the image you wish to portray for your customers.